Promotional Video “One More Lap!” Celebrating Tallinn as the European Sports Capital
In 2025, Tallinn will hold the title of European Sports Capital, and to mark this achievement, we have created a dynamic and emotional promotional video that visually illustrates the diversity and opportunities Tallinn offers as a hub for sports and physical activity.
Vision and Concept
The Sports Capital program is structured into 12 thematic months, each focusing on different sports and forms of movement, catering to people of all ages and skill levels. The core idea behind the video stems from a well-known phrase – “One More Lap!” This universal expression can be heard from a child reluctant to go home or from two friends playfully teasing each other after a workout that really pushed their limits.
Filming and Execution
The video production took place in Tallinn’s iconic sports locations, emphasizing the city’s diverse sports culture. The video highlights modern sports facilities as well as natural movement opportunities, showcasing a broad spectrum of possibilities. On screen, we see beginners, enthusiasts, and professionals alike, all embracing the dynamic spirit of the Sports Capital, united by the motivation behind the phrase “One More Lap!”.
Why This Approach?
The goal of the Sports Capital initiative is to increase physical activity, encouraging even those who have not yet made exercise a regular part of their daily lives. Watch the video and remember – “One More Lap!” isn’t a punishment, it’s a privilege. 🥳.