Alexela Coffee Campaign
Drink good coffee and win a trip to Kenya? Why not! Alexela introduced a special coffee blend created specifically for the taste preferences of Estonian coffee lovers. The recipe was based on survey results from Estonians themselves, ensuring it would suit a wide range of tastes. Our job was to help spread the word about this unique coffee — and, of course, the exciting chance to win a free trip to Kenya.
How?
We kicked things off with a short but highly effective stop-motion clip to build campaign awareness across social media channels.
But we didn’t stop there — in collaboration with Good Bits Studio, we produced a Vox Populi–style TV commercial highlighting the variety of coffee preferences among Estonians, while showing that Alexela’s new coffee could satisfy them all. The format brought an engaging, authentic feel that resonated with viewers and made the product message both relatable and memorable.
Results
The campaign combined playful, eye-catching visuals with relatable storytelling, successfully increasing public awareness of the new coffee blend. The multi-channel approach — from social media to television — ensured a broad reach and reinforced the brand message that Alexela has coffee for every taste. The added incentive of a Kenya trip created extra buzz and engagement, making the campaign both informative and exciting.