United Motors’ Social Media
In the automotive industry, global marketing materials are often used, which can lack a local touch. For United Motors, we developed a social media strategy to promote sales of approved used cars and to advertise various company services. The goal was to increase awareness of United Motors among potential car buyers in the local market.
How?
To stand out, we produced locally relevant content — both videos and photographs — tailored specifically to United Motors’ audience.
This content was used across social media channels and in paid ad campaigns, as well as at United Motors’ events, on indoor display screens, and by other partners. Our approach ensured consistent, locally resonant messaging across multiple touchpoints.
Results
Today, the content created for United Motors has reached almost 94% of their target audience. Social media has become the main channel, where potential customers find their way to United Motors. The interest in cars in the stock sector grew by 17% in 2022. The overall interest in United Motors cars has sparked an interest which means that we have succeeded in raising the company’s awareness.
Have a car to sell?
If you have a warehouse full of products that you want to sell, then VAAS.