Swedbank Rahakoguja TV clips
Swedbank launched a youth-focused campaign to promote its Rahakoguja savings account – a convenient way to save money for personal goals while earning interest. The message was simple and visually engaging: saving is much easier when you have a clear picture of your goal in mind. The campaign aimed to reach a younger audience and demonstrate how Swedbank’s tools help keep finances under control while working towards achieving dreams.
How?
In a single, intensive shoot day across multiple locations, we produced two distinct clips. To connect with the target audience, we collaborated with top Estonian youth influencers – Hensugusta, Maria Rannaväli, and SÄM – who brought authenticity, energy, and their unique style to the campaign. The videos were fast-paced, colourful, and relatable, emphasising both the importance of having a goal and the enjoyment of moving towards it. The visual approach and tone were tailored to the media consumption habits and culture of the younger demographic, ensuring the message was well-received and engaging.
Results
The campaign’s videos were distributed on television, in cinemas, and across social media, achieving broad reach and strong multi-channel presence. The influencers’ participation generated high organic engagement among the youth segment and helped position Swedbank’s Rahakoguja savings account as both attractive and trustworthy. The campaign’s visual freshness and energetic tone strengthened the brand’s image as a partner who understands and supports young people’s goals. The multi-channel approach ensured that the message reached as many young people as possible through both traditional and digital platforms.
If you want your brand’s message to resonate with your target audience and inspire them to take action, Vaas is your creative partner. We produce visually impactful, audience-relevant campaigns that capture attention and connect emotionally – on any screen and in any format.
Agency: Not Perfect
Client: Swedbank