Stokker sells high quality and weatherproof Helly Hansen workwear throughout the Baltics. To communicate this, we produced TV and social media clips for them in four languages. Kalju Karl Kivi, the actor who played Captain Helly Hansen, also had to learn how to speak in four languages. 😉
The aim was to bring together modern workwear and the brand’s story. With a little wordplay and the authoritative character of the captain, we appropriated the guarantee of durability for the workwear.
Conveying the challenging weather conditions and depicting a harbour-like industrial environment was a key part of the set design.
Even though the day of the shoot was sunny, we managed to create a slightly rainy and windy environment.
See the result below.
Agency: Havas Creative
BTS photos: Reiko Kolatsk