TV clip for Stokker
Stokker, a leading retailer of high-quality, weatherproof Helly Hansen workwear across the Baltics, wanted to communicate the durability and reliability of the brand’s products to a broad audience. The campaign aimed to link modern workwear with Helly Hansen’s origin story, reinforcing the brand’s heritage in facing challenging weather conditions. The video had to resonate across Estonia, Latvia, and Lithuania, which meant producing TV and social media spots in four different languages. By combining a touch of humor with an authoritative “captain” persona, the campaign presented the workwear as a dependable choice for professionals working in any conditions.
How?
The creative concept centered on merging Helly Hansen’s maritime roots with modern workwear performance. Actor Kalju Karl Kivi embodied the role of a rugged sea captain, delivering his lines fluently in four different languages to match the localized versions of the campaign. The set design was key to creating an authentic environment – an industrial harbor-like backdrop paired with visual cues of challenging weather. Despite clear, sunny skies on the shoot day, the crew recreated a damp, windy atmosphere using practical effects, adding to the sense of authenticity and resilience. The videos were adapted into formats optimized for both television and social media, ensuring the campaign reached diverse audiences effectively across all Baltic markets.
Results
The multilingual approach ensured strong reach and engagement in Estonia, Latvia, and Lithuania. The captain persona created a memorable, instantly recognizable figure associated with durability and trust, while the weather effects reinforced the clothing’s key selling point – protection in harsh conditions. The campaign successfully linked Helly Hansen’s brand story to modern-day workwear, enhancing Stokker’s position as a trusted supplier in the Baltics. Social media versions of the ad extended the impact beyond TV, generating positive reactions from audiences who appreciated both the humor and the professional execution. The production’s attention to detail – from the set to the weather simulation – contributed to a polished, high-quality final product that supported brand awareness and reinforced Stokker’s commitment to offering only the best gear for professionals.
Looking to create a campaign that combines storytelling, brand heritage, and engaging visuals? Vaas delivers high-quality video production that works across markets and languages, ensuring your message resonates with diverse audiences. Let’s create content that not only tells your brand’s story but also strengthens its position in the market – whatever the conditions.
Agency: Havas Creative
BTS Photos: Reiko Kolatsk