Rimi Social Media
Rimi is a well-loved retail store chain in Estonia, with a strong focus on promoting food culture and environmental sustainability. Our role is to create and distribute content for Rimi’s Facebook and Instagram channels to help achieve their business goals. As a final addition, we also launched Rimi’s TikTok channel to reach a younger, highly engaged audience.
How?
Rimi’s social media strategy is centred around inspiring people through food culture and high-quality groceries. We primarily communicate recipes to showcase Rimi’s product range, while also highlighting local producers whose products are available in Rimi stores and online.
When producing videos, we’ve experimented with various scenarios, lengths, and aspect ratios. Recognising that audience attention spans are shorter than ever, we’ve adapted by creating videos that are concise, inspiring, and versatile across platforms. Each piece of content is optimised for different channel formats to maximise reach and engagement.
Results
Rimi’s social media content has reached over 525,000 unique users in Estonia — equating to at least 92% of the Estonian-speaking audience. The video content we’ve produced has been viewed more than 2 million times, significantly boosting brand visibility and engagement with both Rimi’s products and values.
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If you are missing high-quality and evergeen social media content, then VAAS!