TVC for the Estonian Defence Forces

What and how?

One day of filming in February at Widescreen Studios. Thanks to the LED screen, we were able to produce a summer clip as well as an autumn clip in the middle of winter.

The result was two clips – one a little more mysterious and the other bright and summery.

The clips made their way to TV, cinemas, and social media.

The aim of the clips was to persuade people in the reserves to attend training sessions whenever invited and to improve people’s general attitude towards the reserve service.

Agency: Havas Creative

Client: the Estonian Defence Forces and the Estonian Centre for Defence Investments.