Branding video for Reedest Straws
Reedest Straws, a producer of natural reed drinking straws, wanted to share its story with future clients – a journey that began with a handful of idealists crafting straws by hand and, in just a few years, evolved into a cutting-edge technology company capable of producing kilometers of straws each day. The goal was to showcase the company’s growth and dedication to sustainability, inspiring both business clients and end consumers to choose environmentally friendly alternatives. The video aimed to give viewers an authentic look into the straws’ journey from nature to production, while keeping proprietary manufacturing details confidential. It reinforced the brand’s image as an innovative, trustworthy partner helping to make the world a better place.
How?
Filmed over three different shooting days across a full year and various locations in Estonia, the video followed the entire journey of creating a reed straw. Winter scenes were captured on the shores of Lake Võrtsjärv, summer moments in the reed beds of Matsalu, and key production steps inside the factory near Pärnu. The visuals combined aerial drone footage with handheld camera shots moving through the production line, giving a dynamic yet intimate perspective. The story culminated in scenes where the Reedest team addressed future clients directly, creating a warm, personal connection that complemented the technical narrative. The approach blended documentary-style authenticity with poetic imagery, highlighting both the company’s production capabilities and its deep connection to nature. The result was a timeless, visually rich brand story with the ability to resonate across markets.
Results
The finished imagovideo was featured across Reedest’s online channels and in presentations to potential business clients, offering a complete and visually engaging insight into the company’s operations. It helped strengthen the brand’s reputation both locally and in export markets, delivering a clear message of quality, thoughtful production, and environmental responsibility. Feedback was overwhelmingly positive, with audiences appreciating the variety of visuals, the seasonal changes, and the human touch that emotionally connected the brand’s story to its viewers. While no specific performance metrics were disclosed, the client confirmed the video significantly contributed to forming new business relationships and strengthening existing partnerships.
If you want to tell your brand’s story in a way that combines visual beauty, authenticity, and strategic impact, Vaas is the partner you’re looking for. We create content that highlights your company’s unique qualities and works equally well in local campaigns and international markets. Get in touch, and we’ll bring your story to the screen in a way that truly stays with your audience.