Nike employer branding campaign
Nike’s employer branding campaign set out to showcase the company’s passion for meeting customer expectations while reflecting its iconic “Just Do It” spirit. The aim was to create dynamic, high-energy video content that not only communicated Nike’s values but also resonated with potential employees by showing the brand’s active, inspiring work culture. The campaign needed to be authentic, sport-driven, and diverse, appealing to a broad audience across multiple sports and environments. Our role was to bring this vision to life through compelling visuals and storytelling, ensuring the end product embodied the energy, speed, and determination that define Nike.
How?
We handled the entire production process from concept to delivery. The shoot spanned multiple days and embraced sport in all its forms – from the grit of a boxing gym to the cool precision of a skating rink, and the adrenaline of a stadium. Each location was carefully selected to represent different facets of athleticism, teamwork, and dedication. We captured authentic moments of speed, strength, and passion through dynamic camera work and a pace that mirrored the intensity of sport itself. Post-production was dedicated to enhancing the visuals, sound, and rhythm to deliver the unmistakable “Nike energy.” Beyond production, we also took on the campaign’s social media management, leveraging our own footage to extend its reach and maintain brand consistency across platforms.
Results
The campaign successfully brought Nike’s employer branding vision to life, producing a series of visually compelling clips that reflect the company’s passion and commitment. By capturing genuine energy across varied sports and environments, the videos resonated strongly with both internal and external audiences. On social media, the content maintained consistent Nike brand aesthetics while generating engagement and reinforcing the brand’s reputation as an inspiring, high-performance workplace. The diverse range of locations and athletes showcased in the campaign helped broaden its appeal and communicate Nike’s inclusivity and versatility. Feedback from stakeholders highlighted the authenticity and energy of the final output, which stayed true to the brand’s global identity while adding a local, relatable touch.
Looking to capture the essence of your brand in a way that inspires both customers and future team members? Vaas produces high-energy, visually striking employer branding content that tells your story with authenticity and style. From concept to campaign delivery, we ensure your brand’s values shine across every platform.