LHV social media clips
LHV wanted to present its pension funds in a social media-friendly and memorable way that would engage audiences both informatively and emotionally. The goal was to show that the topic of pensions doesn’t have to be dry or complicated – it can be approached with humour and lightness while still remaining relevant and credible. The campaign aimed to increase awareness of LHV pension funds, encourage a positive attitude toward investing, and strengthen LHV’s position as a trustworthy and innovative financial partner.
How?
In collaboration with creative agency Taifuun, three social media clips focusing on LHV pension funds were produced. The shoot took place in a stylish, visually appealing location that complemented both the brand image and the tone of the stories. The central role was played by actor Sander Rebane, whose charisma and sense of humour brought the message to life. Humour and a touch of irony were integral to the clips, helping to make a complex financial topic digestible and entertaining for the audience. In addition to the videos, campaign-supporting photos were taken on set, ensuring visual consistency across all channels.
Results
The clips were published on LHV’s Facebook and Instagram channels, achieving high engagement and share rates. The humour-based approach helped lower barriers towards financial services and evoked positive emotions, strengthening the brand’s image. The client noted that the audience responded warmly and actively, and the clips fulfilled their purpose – getting people to think about their pension plans. The visual continuity between the videos and photos ensured a unified and professional look for the campaign, aligning with both the LHV brand and the social media environment.
If you want your campaign to create both impact and atmosphere on social media, Vaas is ready to bring your ideas to life. We produce videos and visuals that connect, engage, and leave a lasting impression – no matter the topic or industry.