Konverter Sisustuskeskus TV Commercial
Choosing the right furniture can be a challenge, but at Konverter, it becomes a stylish and stress-free journey. This very experience inspired the creation of a brand-new image video, reflecting the brand’s dynamic growth and increasing awareness both in Estonia and international markets.
Vision and Concept
Konverter Interior Center approached us to produce a timeless image video that would illustrate the brand’s rapid expansion and enhance its recognition across different platforms—working equally well on TV and digital channels. At the heart of the creative concept was movement—selecting furniture doesn’t have to be a static process; it can be fluid, engaging, and enjoyable.
Filming and Execution
A single, intensive day of shooting took place at the Konverter store, with the talented Kaisa Kattai leading viewers on a visual journey through the world of furniture—literally dancing her way through it.
This choreographed approach gave the clip a distinctive and timeless feel, capturing attention and embodying the essence of the brand.
Why This Approach?
One of Konverter’s key goals was to expand into export markets, which is why the video’s concept was designed with a strong visual focus—a universal language that transcends cultural differences.
Everyone, at some point, needs to choose furniture, but at Konverter, the process is taken to a whole new level—exciting, playful, and enjoyable. Watch the video and see for yourself!