Konverter Sisustuskeskus TV Commercial
The main goal of the Konverter Sisustuskeskus TV commercial was to increase brand awareness in both the Estonian and international markets, highlighting a new, relaxed, and stylish approach to furniture shopping. The video was designed to reflect the company’s rapid growth and deliver a universal visual message that works equally well on television and digital channels. It was important to convey the emotion that choosing furniture doesn’t have to be a static or tedious process, but can instead be inspiring and playful. In addition, the campaign reinforced the brand’s position as a fresh and distinctive home furnishing destination, where every visit feels like an experience rather than just a shopping trip.
How?
At the heart of the creative concept was movement – a visual metaphor for how choosing furniture can be smooth, enjoyable, and full of energy. Filmed in a single, intensive day at the Konverter store, the shoot featured Kaisa Kattai, who took viewers on a journey through the world of furniture using dance and choreography. This approach set the commercial apart from conventional home furnishing ads, giving it a timeless and artistic quality that resonates across cultural boundaries. Special attention was given to international reach – a strong visual language and emotional appeal ensure the message connects with audiences both at home and abroad. The video was adapted into multiple formats to deliver maximum impact on TV, YouTube, and Meta platforms. The result is a visually striking, energetic, and memorable brand story that invites viewers to experience Konverter on an entirely new level.
Results
The universal visual approach of the clip allowed it to be successfully used across multiple channels, reaching broad audiences both in Estonia and abroad. Versions shown on television and digital platforms captured viewers’ attention with their distinctive style and emotionally driven narrative. The video effectively boosted brand visibility and strengthened Konverter’s image as a modern, playful, and internationally minded home furnishing destination. Positive feedback indicated that audiences appreciated the fresh approach and the unexpected choreographic element within the context of interior design. Although exact statistical figures were not disclosed, client feedback confirmed the campaign’s strong impact on brand awareness and its effectiveness in supporting export-oriented marketing efforts.
If you’re looking for a partner who can tell your brand’s story with a distinctive visual language and a universal message, this project is a testament to the power of creative solutions. Vaas creates video stories that resonate both in domestic markets and internationally. Get in touch, and let’s craft content together that will make your brand shine on every screen.