Invest Estonia’s Marketing Strategy and Results
Invest Estonia’s monthly marketing strategy is designed to attract foreign investment to Estonia and strengthen the country’s international visibility as a smart and reliable business environment.
We focus on decision-makers at large corporations and international investors. Our target markets cover a wide global reach – Scandinavia, North America, Southern and Western Europe, and East Asia – making this campaign truly international.
How?
Our strategy is built on two pillars: generating broad interest and tactical advertising to key decision-makers. We attract a wider audience to our landing pages through blog articles that showcase the strengths of Estonia’s business environment. From there, we move deeper into the funnel, targeting profiles that match our ideal investor persona.
We tested over 30 different messages and visuals across three channels – LinkedIn, Meta, and Google. These included fact-based stories, problem-solving approaches, and opportunities Estonia offers. Based on real-time data, we continuously optimized both messages and visuals to achieve the best results.
Results
In just 3 months, we proved that fact-driven and solution-oriented messages deliver the strongest conversion rates. The broad audience allowed us to gather sufficient volume for highly effective retargeting. The campaigns consistently generated quality leads while staying within the CPA target.
This means our strategy delivered not only global visibility for Estonia but also direct economic value – new contacts and potential investments.