The home improvement retail sector is highly competitive, with constant price wars and discounts that have become the everyday norm. Standing out through offers alone is difficult, as special prices are available almost 24/7. That’s why Ehituse ABC chose a different path — focusing on content creation: creative and strategic social media that supports both brand awareness and sales.
We supported this direction by aiming to increase Ehituse ABC’s online store traffic, boost sales, and drive interest in promotional campaigns. An additional focus was to strengthen the brand’s green image by creating content that inspires people to create more and consume smarter.
Facebook’s strength lies in its ability to combine precise targeting with engaging content. That’s why we focused on presenting promotions in a fresh, content-driven format. We regularly visit Ehituse ABC stores to capture in-the-moment product selections and current campaigns. These are turned into microvideo clips and visual posts that bring offers to customers in a direct and inspiring way.
The videos are complemented by educational blog posts, which provide context around the offers and add long-term value to the content experience.
To strengthen Ehituse ABC’s sustainable brand image, we launched a video series called “DIY ABC” in collaboration with content creator Merlin Miido. In this series, construction leftovers are transformed into smart interior elements and home decor — encouraging people to find creative, eco-friendly solutions.
Ehituse ABC’s social media content has delivered impressive results — the return on investment (ROI) has exceeded 2×, meaning that every euro spent on marketing generated more than double in sales.
Beyond direct revenue growth, the brand has seen a steady increase in followers and a significant rise in engagement. Consistent, strategic social media content has also driven ongoing growth in website traffic, increasing the online store’s visibility and strengthening the brand’s position in the competitive home improvement market.
Want to take your social media to the next level? VAAS can help you get there.