Social media campaign content for Deary Barista Oat
Deary Barista Oat is an oat drink created specifically for coffee making. The client wanted to introduce the product to a wider audience while also busting the myth that plant-based milk alternatives can’t foam properly. The goal was to create visually appetising, platform-specific social media content that raises awareness and inspires people to try it.
How?
In collaboration with creative agency Taifuun, we planned and produced channel-specific social media clips. We created two strategic YouTube ads — one skippable and one unskippable — as well as an Instagram Story format video.
The content combined quick, slow, and detailed close-up shots to highlight how beautifully Deary Barista Oat foams. Authentic coffee-making sound effects added to the sensory appeal.
To make the most of the shoot day, we also captured a set of professional photographs for the client’s social media use.
Results
The campaign materials showcased the product’s key strength — excellent foaming — while successfully breaking the myth around plant-based drinks. The combination of visual and audio elements made the product more tempting and generated strong attention and engagement on social media. The professional photos provided long-term content value for the client beyond the campaign period.
Want content that stands out and gets remembered? Let’s make it happen — we’ll bring your product to life through both photo and video.