The Smartpost Itella → SmartPosti rebrand was a small visual change with big brand importance. To make people notice it before the official launch, we built a teaser campaign around a mysterious “i”. By using influencers, we created the illusion that the letter had taken over the Baltics – sparking organic discussion without paid media.
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If your brand is going through a transformation, we’re ready to help – whether it’s a name, identity, or message. We’ll find the right way to communicate the change clearly and impactfully to your audience.