KSA TVC

The creative concept focused on showing how wearing glasses can make life more complicated, and through this, encouraging people to visit KSA Eye Center for an eye exam.

Over the course of a single day of filming, we worked with actress Maarja Johanna Mäe to capture situations that are familiar to glasses wearers. In the clip, we used humor and everyday situations to help viewers relate to the content.

We adapted the video into various formats so it would work well on both TV and social media. In addition to the longer video, we also produced shorter clips based on a single situation, which are ideal for sharing on social media.

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