TVC for Alexela’s Community Programme
Alexela is Estonia’s biggest petrol franchise and to try to help minimise the negative effect on the environment from car use, Alexela has come up with a program that helps reverse it, they have already planted 400K new trees and continues planting 4 new trees for every full tank of petrol.
What & how?
Good Bits Studio and Alexela got us on board to produce a TVC reintroducing the Community program. We took out our creative thinking in collaboration with Good Bits Studio and our technical skills, went to the woods and captured the essence of the program. We provided the full production service for the TVC – storyboarding and scripting, directing, cinematography, editing, sound design & color grading etc. The sound of the clips was mastered at Ajar Studios.
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