Postimees.ee brand campaign

Postimees wanted to strengthen its reputation as a reliable news source. Inevitably, amid the chaos of AI and these tense times, it’s hard to tell what’s real and what isn’t.

That’s why we placed two real concepts in an unrealistic situation and said: if you don’t know what to believe anymore, read Postimees. The campaign was featured on TV, in outdoor media, on the radio, and across digital channels.

Want brand campaign?

Want a standout brand campaign? Contact us!